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Vision Canvas: A compass to remarkable business results

When a company is founded it, all starts with a compelling vision – the articulation of a mission to resolve a large, real, urgent need, through an ambitious, future-oriented, innovative, compelling business concept. A vision is a compass that helps a company navigate towards their future dream. A good vision is motivating, is clear, gives people direction and helps to do the right things better and better. The Vision Canvas, also known as the Mission Model Canvas can help you!

Download the Vision Canvas template: Powerpoint or pdf.

Explanation Vision Canvas

The Vision Canvas (also known as the Mission Model Canvas) helps you design powerful visual visions. This tool was created by David Sibbet of the Grove International, a visionary in the field of visual working in business contexts.

Advantages of the Vision Canvas

  • Helps to create a powerful, tangible visual vision
  • The visual effect helps with powerful communication
  • Forms a compass that guides everything the company does
  • Motivates and inspires customers, employees and other stakeholders

Steps Vision Canvas

I. Vision Statement | Mission Model Canvas

Vision Canvas - Vision statement

What change in the world does your company aspire to create? What is the big, audacious goal you aim to achieve? How does your company intend to impact your customers’ lives? Try to come up with a short and powerful statement.

II. Themes | Mission Model Canvas

Vision Canvas - Themes

Which themes are central and support the vision? Try to describe the themes powerfully in a few words. Describe a maximum of 5 themes that are important in realizing the vision.

III. Visualize the vision and themes | Mission Model Canvas

Visually elaborate the vision and the essential themes. Be creative: Draw, paste pictures, write quotes to express the vision and the central themes. Imagine how the ideal future situation looks like.

IV. Supporting factors | Mission Model Canvas

Vision Canvas - Supportive factors

Which factors are enablers to realize the vision?

V. Challenges | Mission Model Canvas

Vision Canvas - Challenges

What challenges are you likely to face? What pitfalls should the team really avoid?

VI. 5 Risky steps | Mission Model Canvas

Mission Model Canvas

What 5 steps do you need to take to make the vision a reality?

Next steps

Use the Vision Canvas as a compass to make the right choices. Consider hiring a creative designer to turn the vision into a drawing. This ensures that the vision is disseminated even more powerfully and a better connection is made with the established vision. Also start the conversation with employees, customers and other stakeholders and include them in the vision of your company. After applying the Mission Model Canvas, get started with our other Design Thinking tools.

Are you ready to create a compelling vision with the Vision Canvas?

Get started with our Vision Canvas template and set directions to the big hairy goal. Sometimes it can help to have this process guided by an expert. We can help, please get in contact to discuss. Check

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