When a company is founded it, all starts with a compelling vision – the articulation of a mission to resolve a large, real, urgent need, through an ambitious, future-oriented, innovative, compelling business concept. A vision is a compass that helps a company navigate towards their future dream. A good vision is motivating, is clear, gives people direction and helps to do the right things better and better. The Vision Canvas can help you!
Download the Vision Canvas template: Powerpoint or pdf
The Vision Canvas (also known as the 5 Bold Steps Canvas) helps you design powerful visual visions. This tool was created by David Sibbet of the Grove International, a visionary in the field of visual working in business contexts.
What change in the world does your company want to bring about? What is the big hairy goal? What impact does your company want to achieve for customers? Try to come up with a short and powerful statement.
Which themes are central and support the vision? Try to describe the themes powerfully in a few words. Describe a maximum of 5 themes that are important in realizing the vision.
Visually elaborate the vision and the essential themes. Be creative: Draw, paste pictures, write quotes to express the vision and the central themes. Imagine how the ideal future situation looks like.
Which factors are enablers to realize the vision?
What challenges are you likely to face? What pitfalls should the team really avoid?
What 5 steps do you need to take to make the vision a reality?
Use the Vision Canvas as a compass to make the right choices. Consider hiring a creative designer to turn the vision into a drawing. This ensures that the vision is disseminated even more powerfully and a better connection is made with the established vision. Also start the conversation with employees, customers and other stakeholders and include them in the vision of your company.
Get started with the Vision Canvas and set directions to the big hairy goal. Sometimes it can help to have this process guided by an expert. We can help, please get in contact to discuss.