For many people, the customer relationships building block in the Business Model Canvas is unclear. And that’s a shame, because the tool is not applied properly and that affects the result. This blog answers the question: ”What is customer relationship?”
When you google the question: ”What is customer relationship?”, you will come across different definitions. This can create confusion. In my opinion, some definitions are too extensive and detailed. Some are too short and miss important components. Others are worded in difficult language. This makes it difficult to understand. We have tried to come up with a definition that is short and clear:
”The way how a company interacts with customers, aiming to attract, retain, and grow its customer base.”
The definition alone does not immediately ensure complete understanding and correct application. It is also important to know what choices you can make as a company. There are different types of customer relationships, we will discuss this in detail in this article. Here is a summary of the different types of customer relationships in the Business Model Canvas.
Below are our tips for effectively completing the customer relationships section in the Business Model Canvas:
I hope this article gives a clear answer on the question ”What is customer relationship?”. I hope it helps you to get clarity and get better Business Model Canvas results.
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