What is Design Thinking? Design Thinking is a popular problem-solving approach which is used by innovators & entrepreneurs worldwide. At its core, It’s a human-centered approach with 5 process steps. Below the 5 Design Thinking process steps.
The first step in the Design Thinking process is about understanding the problem. This step focuses on deeply understanding the problems, needs & experience of users and customers.
The second step in the Design Thinking process is about picking ‘’the right problem to solve’’ and define the requirements of the solution.
Once the problem has been defined, the Ideate stage begins. Here, the team generates a wide range of ideas and potential solutions to the problem, using techniques such as brainstorming, mind mapping, and reverse thinking to encourage creativity and outside-the-box thinking. For most people this is the most exciting step in the Design Thinking process.
In this step the Business Model Hacking method can add value. As an innovator you’re always looking for new ways to do things faster & smarter. And Business Model Hacking is a practical and powerful method to develop new business models or improve existing ones. The +200 Business Model Hacks helps you to challenge ‘’status quo’’ and discover new surprising opportunities.
The goal of the prototype step is to turn their ideas into tangible, physical prototypes that can be tested and refined. Examples of prototypes are: sketches, mockups, landing pages, explainer videos, storyboards or even functional demonstrators.
The goal of the test stage is to test the prototype with users to validate assumptions. Based on the outcomes of the test experiments decisions must be made. Which assumptions are validated, which are not? And also this is the point where the pivot or proceed decisions must be made. The next step can be to go back to previous stages to refine their solutions and iterate on their design or to move on and bring the project to the next stage.
I hope this blog answer the question on ”What is Design Thinking?”. The DT-innovation method was a inspiration when crafting the Business Model Hacking method. BMH applies various principles from DT but is more focussed on Business Model Design.