What is Design Thinking?

This blog gives a clear explanation on what Design Thinking is and how it inspired the BMH-method.

What is Design Thinking? Design Thinking is a popular problem-solving approach which is used by innovators & entrepreneurs worldwide. At its core, It’s a human-centered approach with 5 process steps. Below the 5 Design Thinking process steps.

Step 1: Empathize

Design Thinking empathize

The first step in the Design Thinking process is about understanding the problem. This step focuses on deeply understanding the problems, needs & experience of users and customers.

Step 2: Define

Design Thinking Define

The second step in the Design Thinking process is about picking ‘’the right problem to solve’’ and define the requirements of the solution.

Step 3: Ideate

Design Thinking Ideate

Once the problem has been defined, the Ideate stage begins. Here, the team generates a wide range of ideas and potential solutions to the problem, using techniques such as brainstorming, mind mapping, and reverse thinking to encourage creativity and outside-the-box thinking. For most people this is the most exciting step in the Design Thinking process.

In this step the Business Model Hacking method can add value. As an innovator you’re always looking for new ways to do things faster & smarter. And Business Model Hacking is a practical and powerful method to develop new business models or improve existing ones. The +200 Business Model Hacks helps you to challenge ‘’status quo’’ and discover new surprising opportunities. It’s a great brainstorming-technique.

Step 4: Prototype

The goal of the prototype step is to turn their ideas into tangible, physical prototypes that can be tested and refined. Examples of prototypes are:  sketches, mockups, landing pages, explainer videos, storyboards or even functional demonstrators.

Step 5: Test

The goal of the test stage is to test the prototype with users to validate assumptions. Based on the outcomes of the test experiments decisions must be made. Which assumptions are validated, which are not? And also this is the point where the pivot or proceed decisions must be made. The next step can be to go back to previous stages to refine their solutions and iterate on their design or to move on and bring the project to the next stage.

Design Thinking inspired the Business Model Hacking method

I hope this blog answer the question on ”What is Design Thinking?”. The DT-innovation method was a inspiration when crafting the Business Model Hacking method. BMH applies various principles from DT but is more focussed on Business Model Design.

Try Business Model Hacking now!

We have created a demo tool that allows you to experience the power of Business Model Hacking. It only takes you 30 seconds and is completely free.

Share this article:

Related articles

Business Model Hacks helps you to create, better more resilient business models.

Result: More profit & impact.

Stay tuned

Subscribe to our newsletter

Schedule a free consultation call

Robbert Fransen
Founder Business Model Hacking
  • 15 min call
  • Receive personalised quick assesment
  • Get the know us - no strings attached